Plain answers about ad spend.
No jargon, no funnel-speak. The same things I explain to clients about Google and Meta ads, conversion tracking, and how to tell what your money is actually doing.
- Conversion trackingRead it
What conversion tracking is, and why most accounts get it wrong
The unglamorous wiring that decides whether your ad spend works at all. The four ways it breaks, and how to check yours in 15 minutes.
- Conversion trackingRead it
What server-side tracking is, and when you need it
The version of conversion tracking that ad blockers and iPhones cannot quietly delete, and the honest answer on whether your account needs it yet.
- Google AdsRead it
How to tell if your Google Ads are set up badly
Five checks you can run yourself. Fail two or more and the account is leaking money, not underperforming.
- Google AdsRead it
How to read your Google Ads search terms report
The cheapest fifteen minutes in your account. What people actually typed, and how to turn the waste into negative keywords.
- PricingRead it
What Google Ads management actually costs
The three pricing models, the hidden conflict in the most common one, and the single question that tells you whether your money is on your side.
Rather just have me look at yours?
The free audit is the same thinking, applied to your real account. I tell you plainly what is leaking, what is untracked, and what I would fix first. The writeup is yours to keep, even if you never reply.
I reply to every request myself, usually within one business day.