Plain answers about ad spend.
No jargon, no funnel-speak. The same things I explain to clients about Google and Meta ads, conversion tracking, and how to tell what your money is actually doing, most of it about the paid advertising work.
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What conversion tracking is, and why most accounts get it wrong
The unglamorous wiring that decides whether your ad spend works at all. The four ways it breaks, and how to check yours in 15 minutes.
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What server-side tracking is, and when you need it
The version of conversion tracking that ad blockers and iPhones cannot quietly delete, and the honest answer on whether your account needs it yet.
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How to tell if your Google Ads are set up badly
Five checks you can run yourself. Fail two or more and the account is leaking money, not underperforming.
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How to read your Google Ads search terms report
The cheapest fifteen minutes in your account. What people actually typed, and how to turn the waste into negative keywords.
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What Google Ads actually costs a small business
How to size the ad budget from what a lead costs in your industry, the three ways management is priced, and the hidden conflict in the most common one.
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How to check whether local customers can find you
Seven checks you can run yourself in twenty minutes, including what AI assistants say about you, and what to fix first.
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How to choose a marketing agency in Durham Region
Five questions to ask before you sign anything, what good answers sound like, and the red flags.
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What a Google Ads click costs in Durham Region, town by town
Google's own Keyword Planner numbers for 14 local trades across eight towns, from Uxbridge and Port Perry to Oshawa and Ajax.
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Your Google Ads stopped running. Nobody told you.
How campaigns go dark without anyone deciding they should, why the owner is often last to know, and what a daily check of the account looks at.
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Why your conversion tracking dies after a website update
What a redesign, a new form or a plugin update quietly breaks, how to tell it happened, and six checks to run after any change.
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What a free Google Ads audit actually gets you
What anyone can see without your login, what nobody can, and four questions to ask before you hand anything over.
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What you should own when your website is finished
The five things to hold in your own name, why they end up in someone else's, and a fifteen-minute check of what you hold today.
Rather just have me look at yours?
Automation Solutions Co. · Uxbridge, Ontario · replies within one business day