Spend that you can actually see working.
The long version of how I run paid ads. It starts with the unglamorous part: I fix the conversion tracking, because most accounts are quietly measuring the wrong thing, or nothing at all. Then I run the ads on numbers that are finally true. Then I hand you a dashboard you open yourself, instead of waiting for a PDF once a month.
The method, in order. Tracking before spend, every time. Each step feeds one panel of your dashboard.
Before I run anything, I find out what is actually happening.
This is what the free audit covers. It is the same look I would give a paying account on day one. Most accounts I open are measuring themselves wrong, and the owner has no idea. The usual suspects:
A conversion tag firing twice, so every lead looks like two and the cost per lead looks half what it really is. A funnel where five of every six people vanish between the ad click and the thing you actually care about, with no record of where they went. Paid social driving traffic that lands in your analytics as "direct" or "unassigned", so the channel you are paying for gets zero credit. Search campaigns showing for only a fraction of the searches they could, where closing the gap is about how competitive and relevant your ads are, not just a bigger budget.
I write down what I find in plain language, show you which of it is costing you money, and tell you the first thing I would fix. You keep that whether or not you hire me.
The part most agencies skip. It is the whole reason the rest works.
When I took over a vacation-rental client's account, their conversion tracking was reporting $0. Not low. Zero. The ads were spending and bookings were happening, but nothing connected the two, so every optimization decision before that point had been a guess.
I rebuilt it end to end in about two weeks. One tracking container instead of the three half-installed ones that were fighting each other. The booking event defined once and counted once, so a single booking is one booking and not three. The real booking value wired through instead of a blank field. And the important events sent server-side, so an ad blocker or a Safari setting could not quietly delete the data.
Before: a dashboard full of zeros and a media buyer flying blind. After: 187 properties tracked one by one, 17,000+ visits every 90 days each attributed to a real source, and 100+ bookings measured instead of estimated. Bidding only gets smart when it is fed true outcomes: once it had real bookings to aim at, the cost per booking fell about 66% in a year, from $314 to $106.
Now the spend has something true to aim at.
With the tracking honest, the ads finally have a real target. I run Google and Meta with the structure that fits your business rather than a template, I watch the search terms and the placements actual money is going to, and I cut what is not earning before it adds up.
I am the one in the account every week. Not a junior you never met, not a dashboard that emails itself: me, in your account, looking at your search terms and your booking data and deciding what changes. I am not going to promise you a specific cost-per-lead number on a page like this, because anyone who does is guessing about a business they have not seen. What I will promise is that the decisions are made by the person who built your tracking, against numbers you can verify yourself.
The deliverable is software you log into, not a PDF you wait for.
Pick a business like yours and drive it. Sample data, thirty-day snapshot, but the layout is the real thing. This is the drivable version of the dashboard each engagement produces.
A vacation-rental client is the one real account here, shown anonymized, so it carries the full feature set. The landscaper and dental clinic are illustrative samples, clearly labeled. Every number stays labeled as a demo in every state. The point is not a win. The point is clarity.
A vacation-rental client. Their ad tracking reported zero conversions. I rebuilt it in about two weeks.
The bookings were always happening. The tracking just wasn't counting them, so every decision was a guess. I rebuilt it end to end, with the booking event counted once and real value wired through, and the attributed numbers below finally showed up.
Properties, each tracked individually instead of lumped into a single line.
Visits every 90 days, each attributed to a real source instead of a guess.
Bookings measured as they happen, not estimated after the fact.
Lower cost per booking year over year, from $314 down to $106.
What you get, and the terms that come with it.
No pricing games on this page. Here is the shape of the thing instead.
A free audit you keep
I look at your site, your ad accounts and your tracking, and write up what I find. You keep that document whether or not you hire me.
Tracking first
I do not turn on or scale spend until the measurement underneath it is honest, because everything downstream depends on it.
0% markup on your ad spend
Your ad budget goes to the ad platforms, not partly into my pocket. I have no reason to tell you to spend more than you should.
You own everything
The ad accounts, the tracking, the dashboard and the data are yours, in your name, from day one. If we ever part ways, you keep all of it with no migration project.
A dashboard, not a PDF
The deliverable is software you can log into any day you want, not a PDF you wait for once a month.
Month to month, and you work with me
No long lock-in. The person who scopes the work is the person who builds it and answers your email.
Straight answers, including the unflattering ones.
What does the free audit actually include?+
I review your site, your ad accounts and your conversion tracking, then send you a plain-language writeup of what is leaking, what is untracked and the first thing I would fix. You keep it regardless of what you decide.
Will you switch off my current ads to do this?+
No. I do not do a blind cutover. I fix the tracking alongside what is already running, verify the new measurement against reality, and only then make changes to the campaigns.
Who owns the accounts and the data?+
You do, in your name, from the start. I work inside your accounts; I do not hold them. If you leave, everything stays with you and there is nothing to migrate.
Do you mark up my ad spend?+
No. 0% markup. Your budget goes to Google and Meta, not partly to me.
How fast will my numbers improve?+
I will not put a number on that here, because it depends on your account, your budget and your market, and anyone who quotes you a guaranteed result has not looked at your data yet. The tracking gets honest first, usually in the first couple of weeks, so that whatever happens next you can actually see it.
Is it really just you?+
Yes. I am a solo, owner-operated shop. You get the practitioner on every decision instead of a salesperson up front and a junior afterward. The tradeoff is that I keep a small number of clients on purpose, and if I am not the right fit I will say so.
A free audit of your ads and tracking.
You will be talking to me, not a sales team. I'll show you what's leaking, what's untracked, and the first thing I'd fix. If paid ads are not your problem, I'll tell you that too.