Spend you can watch working.
The long version of how I run paid ads. It starts with the unglamorous part: I fix the conversion tracking, because most accounts quietly measure the wrong thing or nothing at all. Then the ads run on numbers that are finally true. Then you get a dashboard you open yourself, any day, instead of a PDF once a month.
Updated by Carter Chillman
What does Automation Solutions Co. do for paid advertising? I run Google Ads and Meta Ads for small businesses, from Uxbridge, Ontario, for clients across Durham Region and the rest of the province. The order matters: first I repair the conversion tracking so the account can tell which clicks became customers, then I manage the spend inside your own account, then you get a dashboard that updates on its own. One person does all of it. 0% markup on ad spend, month to month, and every account stays yours.
First I find out what is actually happening.
This is the first look I give every account, and the outside-in version of it is what you get when you send me your website. Most accounts I open are measuring themselves wrong and the owner has no idea. The usual suspects: a conversion tag firing twice, so every lead counts as two and your cost per lead looks half of what it really is. A funnel where five of every six people vanish between the ad click and the thing you care about, with no record of where they went. Paid social landing in your analytics as "direct," so the channel you pay for gets zero credit. Search ads showing for a fraction of the searches they could, where the fix is ad quality, not a bigger budget.
I write down what I find in plain language and tell you the first thing I would fix. You keep that whether or not you hire me.
The part most agencies skip. It is why the rest works.
When I took over a vacation rental account, it counted booking requests but recorded every one at $0 value. The ads were spending, the requests were coming in, and nothing in the account recorded what any of them was worth. Nobody was reading the account day to day.
I wired the requested booking value through, added the Meta tracking the account never had, and did it alongside what was already running, so the account never went dark for the work. Reading the account also caught a campaign that had sat dark for nine days. Relit the same day. The daily check that watches the account now was built after that catch.
- Requested value tracked, before
- $0
- Recorded per booking request now
- The value the guest asked for
- Live listings
- Tracked individually
- Spend found sitting dark
- Nine days
- Time to relight the campaign
- Same day
Real account, shown anonymized. The requested value is what the guest asked to spend, not collected revenue.
Now the spend has something true to aim at.
With the tracking honest, the ads finally have a real target. I run Google and Meta with the structure that fits your business, watch where actual money goes, and cut what is not earning before it adds up. I am the one in the account every week. Not a junior you never met: me, reading your search terms and deciding what changes.
I will not promise a cost-per-lead number on a page like this, because anyone who does is guessing about a business they have not seen. What I will promise is that the decisions are made by the person who built your tracking, against numbers you can verify yourself.
Sell from your own online store and already spend on Meta? That is a different job, with a weekly testing loop built around tracked purchases, and it has its own page: Meta ads for e-commerce brands.
The deliverable is a page you log into, not a PDF you wait for.
Sample data for a fictional cottage-rental business. Every client's Advertising page has the same shape.
Spend, enquiries and cost per enquiry on one private URL.
Pulled from Google and Meta every six hours and written in plain English. The searches I stop paying for show up here too, so you can see the pruning as it happens.
What Google Ads actually costs a small business · What a click costs in Durham Region, town by town
What you get, and the terms that come with it.
No pricing games on this page. Here is the shape of the thing instead.
Send me your website address. I look at what is visible from the outside, write up what your ads can and cannot see and the first thing I would fix, and you keep that document whether or not you hire me.
I do not turn on or scale spend until the measurement underneath it is honest, because everything downstream depends on it.
Agencies commonly take a percentage of your ad spend. On a $5,000 month that is real money going to a percentage instead of into your ads. I take zero, and I have no reason to tell you to spend more than you should.
The ad accounts, the tracking and the data are yours, in your name, from day one. If we ever part ways, you keep all of it with no migration project. I keep only my own reusable systems and tooling.
The deliverable is a private page you can open any day you want, not a PDF you wait for once a month.
No long lock-in. The person who scopes the work is the person who builds it and answers your email.
Straight answers, including the unflattering ones.
What does the free look actually include?
Send me your website address. I look at what is visible from the outside: the site, the tracking that fires on it, and what your ads can and cannot see. Then I send you a plain-language writeup of what is leaking, what is untracked and the first thing I would fix. No account access is needed to start, and you keep the writeup regardless of what you decide.
Will you switch off my current ads to do this?
No. I do not do a blind cutover. I fix the tracking alongside what is already running, verify the new measurement against reality, and only then make changes to the campaigns.
Who owns the accounts and the data?
You do, in your name, from the start. I work inside your accounts; I do not hold them. If you leave, everything stays with you and there is nothing to migrate. What I keep is my own reusable tooling, not anything of yours.
Do you mark up my ad spend?
No. 0% markup. Your budget goes to Google and Meta, not partly to me.
How fast will my numbers improve?
I will not put a number on that here, because it depends on your account, your budget and your market, and anyone who quotes you a guaranteed result has not looked at your data yet. The tracking gets honest first, usually in the first couple of weeks, so that whatever happens next you can actually see it.
Is it really just you?
Yes. I am a solo, owner-operated shop. You get the practitioner on every decision instead of a salesperson up front and a junior afterward. The tradeoff is that I keep a small number of clients on purpose, and if I am not the right fit I will say so.
A free look at your ads and tracking.
Automation Solutions Co. · Uxbridge, Ontario · replies within one business day