Spend you can watch working.
The long version of how I run paid ads. It starts with the unglamorous part: I fix the conversion tracking, because most accounts quietly measure the wrong thing or nothing at all. Then the ads run on numbers that are finally true. Then you get a dashboard you open yourself, any day, instead of a PDF once a month.
The method, in order. Tracking before spend, every time.
First I find out what is actually happening.
This is what the free audit covers, and it is the same look I give a paying account on day one. Most accounts I open are measuring themselves wrong and the owner has no idea. The usual suspects: a conversion tag firing twice, so every lead counts as two and your cost per lead looks half of what it really is. A funnel where five of every six people vanish between the ad click and the thing you care about, with no record of where they went. Paid social landing in your analytics as "direct," so the channel you pay for gets zero credit. Search ads showing for a fraction of the searches they could, where the fix is ad quality, not a bigger budget.
I write down what I find in plain language and tell you the first thing I would fix. You keep that whether or not you hire me.
The part most agencies skip. It is why the rest works.
When I took over a vacation rental account, it counted booking requests but recorded every one at $0 value. The ads were spending, the requests were coming in, and nothing in the account recorded what any of them was worth. Nobody was watching between monthly reports.
I wired the requested booking value through, added the Meta tracking the account never had, and did it alongside what was already running, so the account never went dark for the work. The first thing the watching caught: a campaign that had sat dark for ten days. Relit the same day.
Read the full case study- Requested value tracked, before
- $0
- Recorded per request, as of Jun 20, 2026
- $3,000+
- Live listings tracked individually
- ~90
- Days spend sat dark before I caught it
- 10
- Time to relight the campaign
- Same day
Real account, shown anonymized
Now the spend has something true to aim at.
With the tracking honest, the ads finally have a real target. I run Google and Meta with the structure that fits your business, watch where actual money goes, and cut what is not earning before it adds up. I am the one in the account every week. Not a junior you never met: me, reading your search terms and deciding what changes.
I will not promise a cost-per-lead number on a page like this, because anyone who does is guessing about a business they have not seen. What I will promise is that the decisions are made by the person who built your tracking, against numbers you can verify yourself.
The deliverable is software you log into, not a PDF you wait for.
Pick a business like yours and drive it. The vacation rental view is the one real account here, shown anonymized. The landscaper and dental clinic are labeled samples. The layout is the real dashboard my clients log into.
Every server-accepted booking request now records its requested dollar total instead of $0, and a daily monitor flags a dark campaign or a spend stall before it sits unseen.
- Wired requested booking value into conversion tracking. Every request logged $0 before.
- Caught a campaign spending dark. Brought it back the same day it was found.
- Split tracking per listing. Every live cottage now reports on its own.
Real, anonymized figures from that account: 47 ad-attributed booking requests in 2026 as of June 20, on $4,984 of ad spend.
What you get, and the terms that come with it.
No pricing games on this page. Here is the shape of the thing instead.
A free audit you keep
I look at your site, your ad accounts and your tracking, and write up what I find. You keep that document whether or not you hire me.
Tracking first
I do not turn on or scale spend until the measurement underneath it is honest, because everything downstream depends on it.
0% markup on your ad spend
Agencies commonly take 10 to 20 percent of your ad spend. On a $5,000 month that is $500 to $1,000 every month going to a percentage instead of into your ads. I take zero, and I have no reason to tell you to spend more than you should.
You own everything
The ad accounts, the tracking, the dashboard and the data are yours, in your name, from day one. If we ever part ways, you keep all of it with no migration project.
A dashboard, not a PDF
The deliverable is software you can log into any day you want, not a PDF you wait for once a month.
Month to month, and you work with me
No long lock-in. The person who scopes the work is the person who builds it and answers your email.
Straight answers, including the unflattering ones.
What does the free audit actually include?
I review your site, your ad accounts and your conversion tracking, then send you a plain-language writeup of what is leaking, what is untracked and the first thing I would fix. You keep it regardless of what you decide.
Will you switch off my current ads to do this?
No. I do not do a blind cutover. I fix the tracking alongside what is already running, verify the new measurement against reality, and only then make changes to the campaigns.
Who owns the accounts and the data?
You do, in your name, from the start. I work inside your accounts; I do not hold them. If you leave, everything stays with you and there is nothing to migrate.
Do you mark up my ad spend?
No. 0% markup. Your budget goes to Google and Meta, not partly to me.
How fast will my numbers improve?
I will not put a number on that here, because it depends on your account, your budget and your market, and anyone who quotes you a guaranteed result has not looked at your data yet. The tracking gets honest first, usually in the first couple of weeks, so that whatever happens next you can actually see it.
Is it really just you?
Yes. I am a solo, owner-operated shop. You get the practitioner on every decision instead of a salesperson up front and a junior afterward. The tradeoff is that I keep a small number of clients on purpose, and if I am not the right fit I will say so.
A free audit of your ads and tracking.
You will be talking to me, not a sales team. I'll show you what's leaking, what's untracked, and the first thing I'd fix. If paid ads are not your problem, I'll tell you that too.
I reply to every request myself, usually within one business day.