ASC / FounderHi, I'm Carter. This is the whole company.
When you email, I answer. When something breaks at 9pm, I'm the one who fixes it. The person who scopes your project is the person who builds it, runs it, and reports on it, with nobody in between.
Carter Chillman on LinkedIn →Most owners have been burned by an agency where the people in the pitch were never the people doing the work. Here there is no handoff to hide behind. One person is harder to scale, but a lot easier to hold accountable. That's the tradeoff, and I want you to be able to make it on purpose.
Why one person can beat an agency.
Solo isn't the apology. It's the feature.
Accountability, with no handoff
At an agency, the senior person sells the work and a junior you never met does it. Here there is exactly one person on your account, so there is exactly one person responsible for it. If the numbers are good, I'll show you why. If they're not, I'll tell you that too, because I can't pass it to a different department.
Skin in the game
A big agency can afford to lose you. It has a pipeline of new logos replacing the ones that leave. I take on a small number of clients on purpose. I can't hide a bad month behind a busy roster, so I don't try to.
No markup math against you
Agencies often mark up your ad spend or take a cut of it, which quietly rewards them for spending more of your money. I don't touch your spend that way. I do better when your business does better, not when your budget gets bigger.
Honest about scope, plainly
Because it's just me, I won't pretend I can do everything at once, and I'll say no to the wrong project instead of selling you a yes I can't keep. A smaller shop that tells you the truth is worth more than a large one that says yes to everything.
Prove it small, then scale what earns its place.
I work hands-on and in tight loops. I'd rather prove something small and real than promise something big and vague, so most engagements start narrow: fix what's actually broken, get one clean signal working, then show you the result before you decide to widen the scope.
From there the pattern is the same every time. Prove it small, show you the proof, then scale only what earns its place. If a channel or a tactic isn't pulling its weight, it gets cut, not defended. I'm in the account regularly, not once a month with a PDF, so the decisions are made on what the numbers are doing now.
Three things I put in writing.
The terms most agencies won't give you, and why they're rare.
0% markup on your ad spend
Your ad budget goes straight to Google or Meta at cost, and you pay me a flat retainer for the work, not a percentage of what you spend. This is rare because the percentage model is how a lot of agencies actually make their money.
You own everything
The ad accounts, the analytics, the tracking, the dashboard, the campaigns: all created in your name, on your accounts. If you ever stop working with me, you keep all of it and walk away with nothing to untangle. This is rare because holding the accounts hostage is how some agencies make leaving painful.
Month to month
No long lock-in contract. You stay because the work is worth it, not because you signed something that traps you for a year. This is rare because long contracts protect the agency from having to keep earning the relationship. I'd rather earn it.
What I actually build.
The core of the business is paid ads and analytics. I run Google and Meta ads for small businesses, fix the conversion tracking most agencies skip past, and build you a dashboard that shows what every dollar actually did. For one vacation-rental client, the ad tracking was reporting zero conversions when I started. I rebuilt it end to end in about two weeks, and now bookings are counted one listing at a time across 187 properties, with the cost per booking down about 66% from a year earlier.
When a campaign isn't the answer, I also build the systems around it: content automation, AI agents and chatbots, and custom workflows in your own stack. That's the lighter half of the work, and it's there when you need it rather than something I lead with.
Let me look at what you've got.
Send me your ad account and your site, and I'll look at what's actually happening. If there's something worth fixing, I'll show you exactly what and why. If you're already in good shape, I'll tell you that and you'll have lost nothing.